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    <loc>https://michaelsaintaubin.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2021-05-12</lastmod>
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      <image:title>Work - LungStory.org Chronic Lung Disease Awareness and Support Platform</image:title>
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    <image:image>
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      <image:title>Work - LungStory.org Chronic Lung Disease Awareness and Support Platform</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Covid-19 Vaccine Promotion Posters - Concepts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1607725559799-VO05501ERQQ3W1UKIXGM/image-asset.jpeg</image:loc>
      <image:title>Work - Covid-19 Vaccine Promotion Posters - Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1620425223182-5FD75DEP5XTAAGL6JSGE/image-asset.png</image:loc>
      <image:title>Work - LungStory - Second Wind - Long Form Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1605571029568-9VG3AL9EQX8FTT941BDN/image-asset.png</image:loc>
      <image:title>Work - Second Wind - Pulmonary Fibrosis &amp; Lung Transplant Short Documentary Film</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550004180012-68Q0MQ31SUD6YXVF5ITK/Fernish_Branding_Mockup.jpg</image:loc>
      <image:title>Work - Fernish Brand Guidelines</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1549998483827-LACU7TE4B7OU770BD9BH/Fernish_Email_Design.jpg</image:loc>
      <image:title>Work - Fernish Email Marketing and Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550095155805-RY819DU9HRFCFDDSCZ0G/Branding_Fernish-01-01.jpg</image:loc>
      <image:title>Work - Case Study - Fernish</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1620839718801-U3S2GIMCR37WIIPUHXER/image-asset.png</image:loc>
      <image:title>Work - LungStory Survey Animatic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1604969684449-W3W308UR6UUAOKUIG54I/image-asset.png</image:loc>
      <image:title>Work - LungStory Explainer Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1620840122295-GBQQLY9SBU7EJ1J9Y086/image-asset.png</image:loc>
      <image:title>Work - LungStory - Norm &amp; Jen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1604942547738-H550XXDDE2J0YB3F5PDC/image-asset.png</image:loc>
      <image:title>Work - "More Than A Cough" Pulmonary Fibrosis awareness campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1605570675089-HDDIBRUFV2394DYQ7D9X/image-asset.jpeg</image:loc>
      <image:title>Work - "More Than A Cough" Campaign Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1489525182091-AULBDYJ6YVVDN63J7YQV/Toolbox.jpg</image:loc>
      <image:title>Work - Capabilities</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1502408620774-1L1FCHH2340VEBRTXF7V/BYMN_11_Small.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
      <image:caption>Joymode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550092530163-PMSURMJ4HGG3I37YFJ94/Loft_Bedroom1_2.jpg</image:loc>
      <image:title>Work - Fernish Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550617538941-THPXXT6R7O0GA94H5CY4/Chubbies_InvestorDeck_Mockup_1.jpg</image:loc>
      <image:title>Work - Investor Deck Presentation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1549992573062-Y8FWRMGY6UYA5IITPIEL/WhiteningGel_Packaging_Mockup_2.jpg</image:loc>
      <image:title>Work - Package Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1456867182476-TAGR6GZ3ODBJP25Y7XNW/BucktownStudio_Print-2.jpg</image:loc>
      <image:title>Work - Retail Design</image:title>
      <image:caption>In the spring of 2015 BucketFeet set out to open it's first permanent retail location. The plan was launched by first understanding the lessons learned from previous pop-up shops both domestically and internationally. Secondly, it was imperative to understand the BucketFeet brand through the lens of a retail consumer. In the end we created an entirely new retail experience where consumers can engage with the brand in ways other stores cannot. The stores, we called Studios, are destinations that consumers can buy products, learn about artists, submit their own artwork,  and engage with interactive features and weekly events.  Services Provided: Environmental and Interior Design Space planning Location and lease management Construction and build-out planning Programming</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1484000269347-PMYA56VH1IZAVMRU8HWI/RetailDesign_BucketFeet.jpg</image:loc>
      <image:title>Work - Case Study - Retail Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1502409066351-IW1SPEAN0RXHGW2O7GUF/LetsGoCamping_1920x1080_LS_1_Hero.jpg</image:loc>
      <image:title>Work - Brand Video</image:title>
      <image:caption>Joymode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1486683218552-QWWOUKT4QRQMARB9L2AK/Email_Design_Juniper.jpg</image:loc>
      <image:title>Work - Email Campaign Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1456867524320-1CAQ2P86PFQSRF5J8EYB/Tiger_Grey_v1.jpg</image:loc>
      <image:title>Work - Art Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550616974285-MMV7V07NORLE0YAVHFPO/Chubbies_InvestorDeck_Mockup_2.jpg</image:loc>
      <image:title>Work - Investor Deck Presentation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1456867331940-41H2QNADLGEMGDAN5NY9/BF_NoLita_WindowDisplay6.jpg</image:loc>
      <image:title>Work - Pop-Up-Shop - New York City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1456867636957-DD4MN8YT8JABWP7CCT4I/JessyNite_GirlyThings_14.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1476377420405-U9HODM0MCC4W73N3F9PK/Email_Design.jpg</image:loc>
      <image:title>Work - Brand Positioning</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1484000008481-VTEA55HFKFTCK17O3VGN/Branding_StockMfgCo.jpg</image:loc>
      <image:title>Work - Case Study: Brand Positioning</image:title>
      <image:caption>Case Study: Brand Positioning Stock Mfg. Co. Stock Mfg. Co., a Chicago menswear company specializing in small-run, American-made, clothing possess a truly authentic brand story and product. However that story didn’t translate to their e-commerce experience either on their website or email communications. Their product is an extension of a core belief in making products by hand, in America, with exceptional attention to detail and at an approachable price. My task was to deliver that message clearly, consistently, and effectively.  To achieve this I worked with the core team members to develop mood boards, value propositions, branding guidelines, and a communication hierarchy. These assets helped define Stock Mfg. Co. to consumers in a way that communicated both the authenticity of the brand and quality of the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550617400612-UF5ULWBOLF3P4CWVXVX1/Chubbies_InvestorDeck_Mockup_3.jpg</image:loc>
      <image:title>Work - Investor Deck Presentation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457199347961-FGF2AHDKH33A1Q5R4886/PROJECT_BOOTH_1.jpg</image:loc>
      <image:title>Work - Tradeshow Booth Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1456868162765-WXHJCZI41XBAMY0V1X2L/image-asset.jpeg</image:loc>
      <image:title>Work - Branded Content</image:title>
      <image:caption>Profile video of Miami artist Jose Mertz. This video was created to to give consumers a look into Jose's life, background, and where he found the inspiration to become an artist. The video was promoted in both paid and organic social media as well as product pages on BucketFeet's website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1549991670530-MTF5KJRXDOCX5YBEX2XR/GOSMILE_Branding_Mockup.jpg</image:loc>
      <image:title>Work - GoSmile Brand Guidelines</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550095262073-8SCWRDTGH3IAEXHQRYRA/Branding_GOSMILE-01-01.jpg</image:loc>
      <image:title>Work - Case Study - GO SMILE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483467095727-8UA2DHY0FNMYKEOBNCS4/Screen+Shot+2017-01-03+at+10.10.46+AM.png</image:loc>
      <image:title>Work - Advertising</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550092479155-NXX57Q6WVC2212TNTTV3/Apt_LivingRoom1_2.jpg</image:loc>
      <image:title>Work - Fernish Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1454693231832-STPTRQV7NEZ6QUDENB0P/image-asset.jpeg</image:loc>
      <image:title>Work - American Evolution</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483986761426-Q7TCS9LP5BQQEPQFGFCP/WebDesign_Howtoons.jpg</image:loc>
      <image:title>Work - Web Design - Howtoons</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483999553663-P2FGDGQ5G1FETDX8K7XP/WebDesign_Howtoons.jpg</image:loc>
      <image:title>Work - Case Study: Web Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1476374301487-15PSJY6AGTE4ZQBII643/Tiger_Saba_5.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1536605626948-2FTVKVESGHPJSS74C86L/RetailTower_B2B.jpg</image:loc>
      <image:title>Work - Retail Fixtures - Chubbies</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483998889544-E8OTG0X83Y84WZ8JU04I/OOHAdvertising_Dryv.jpg</image:loc>
      <image:title>Work - Case Study: OOH Advertising</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1520973950883-INIXD21LFZRFV2WQWV9L/FNC_Website_Mockup.jpg</image:loc>
      <image:title>Work - First Names Co. Website Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457199195970-OSQQZU1K7M4XVRJZ5089/image-asset.jpeg</image:loc>
      <image:title>Work - Branded Content</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1549992704277-GN8WXTV1J2KVWP5JL4R6/WhiteningPen_View1.jpg</image:loc>
      <image:title>Work - Package Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457227450937-UZ449JLMJYNL440OI6CG/MwanelPierreLewis_Old98_10.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550092575851-Z9K73LDFSOPXJWY4CESQ/Loft_DiningRoom1_18.jpg</image:loc>
      <image:title>Work - Fernish Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463588177902-ZO6ZL88VCT2VYROVYVOB/Web_MockUp_1.jpg</image:loc>
      <image:title>Work - Web Design - BucketFeet</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457227604155-R46W2042T4R8YFCQV0YJ/TKAnderson_TheDuo_1.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1465494194615-X2APBE1TM6IZ2L6515NJ/AmericanEvolutionPoster.jpg</image:loc>
      <image:title>Work - American Evolution Poster</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1468267763291-9RGSOUS1CZSLFL5D52XA/RoyRogersPoster.jpg</image:loc>
      <image:title>Work - Roy Rodgers Poster</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457227992255-TZ06VR3XIIR6BI39J6AQ/IMG_8289.jpg</image:loc>
      <image:title>Work - Pop Up Shop - Taipei</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457198784214-ZE221I6B6655X6HK9TU6/x_M_8.jpg</image:loc>
      <image:title>Work - Footwear Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457227702905-LPVNJEG2EB7V6P62DMFG/NikitaDesai_Trencadis_5.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1457228906288-OH4WJPC8XRY5YH0CKTNN/IMG_2766.jpg</image:loc>
      <image:title>Work - Pop Up Shop - London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463519018512-0ZPQEBX3X142F4S4JR50/Britt+Cliffton__0041.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463584247665-0ESZMW9SL5D2VSH7O6HX/Screen+Shot+2016-05-18+at+10.07.41+AM.png</image:loc>
      <image:title>Work - Email Campaign Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463586911961-M6PYP4E7GHSCSPQQOHQ9/B37_1.jpg</image:loc>
      <image:title>Work - Pop-Up-Shop Chicago</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1536606246242-M1GFVRU223BVXRQNU29K/ShortsStand_LogoBlock_Web_1.jpg</image:loc>
      <image:title>Work - Retail Fixtures - Table Top</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1510864091187-UXVV6POJQ86IB5LG5Q7S/BB29_15_Small_1.jpg</image:loc>
      <image:title>Work - Lifestyle Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463587485299-KFRRPFFYQR6ECXKZESO9/Archer_white_M_1_small.jpg</image:loc>
      <image:title>Work - Fashion Photography</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483987059893-OT3TOFHJRFL40E3UI8E7/WebDesign_StockMfgCo.jpg</image:loc>
      <image:title>Work - Web Design - Stock Mfg. Co.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1463588244158-DQ77162BD7M05OXW5YX9/Pineappleade_blackgold_small.jpg</image:loc>
      <image:title>Work - Fashion Photography</image:title>
      <image:caption />
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    <image:image>
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  <url>
    <loc>https://michaelsaintaubin.com/home-margot</loc>
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      <image:title>Home - Michael Saint-Aubin</image:title>
      <image:caption>I’m a marketing, brand and creative leader with 20+ years of experience helping organizations define, articulate, and activate their brand across every touchpoint. I specialize in translating complex business goals into cohesive narratives, visual systems, and performance-driven campaigns, with a focus on healthcare, B2B, SaaS, and venture-backed growth companies. As a leader in generative AI integration, I help organizations leverage emerging tools to accelerate creative workflows, enhance personalization, and scale storytelling without sacrificing brand integrity. Whether launching a new product, revitalizing a legacy brand, or building investor-ready narratives, my work bridges strategy and execution, from positioning and visual identity to campaign design and sales enablement. I’m also a proud member of Chameleon Collective, a hybrid consulting and marketing services firm that brings executive leadership and on-demand talent together to solve complex business challenges.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/391c2ead-bfe6-402e-aaca-3f42b46d5f75/L5_Automation.jpg</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/559648ec-bd41-49d9-a1c2-15ffde6ae775/MedicalSlide.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/44423332-cf4c-48cf-9f97-f5facf02e5d5/Investor+Deck+Presentation+Slide+Design+-+Healthcare+1</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/531b6fd2-e159-4a71-bc6c-7d9c0a22f60d/Device.jpg</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/69d4aa2b-cfdc-46a7-a6c2-8fbd7a214794/Artboard+1.jpg</image:loc>
      <image:title>Presentation Design - Designing Decks that sell</image:title>
      <image:caption>I don’t just design investor decks, I help sell your story. I specialize in helping founders communicate their businesses and ideas in concise, dynamic, and compelling presentations. Decks I’ve designed have been utilized to raise over $250M in Seed, A, B, and C rounds of funding. Additionally, I serve as a mentor for incubator MATTER Health where I conduct workshops for entrepreneurs on how to craft great presentations that will secure investment.</image:caption>
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    <image:image>
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      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1614366126761-T112PMJZIMHKT7724EJW/Healthcare+Deck+Design</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/b84e5f79-f54f-40f1-9f20-94634e00b745/Screenshot+2024-02-15+at+9.23.40%E2%80%AFAM.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1550617400612-UF5ULWBOLF3P4CWVXVX1/Series+C+Investor+Deck+Design</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/7d5b5f9a-f46d-4a8b-a7a0-35733cef2afc/Investor+Deck+Presentation+Design+-+Home+Services+1</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1681510454416-J15M7F1XK8IZQ54ZWXWK/VC+Investor+Deck+Design</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/d1bdfcc7-79eb-4997-9207-422af22f8028/FootwearDeck.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685572879930-1B7VASVDEQYN9T6PWZ8Z/LabCentral_2021ImpactReport.jpg</image:loc>
      <image:title>Presentation Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://michaelsaintaubin.com/testimonials</loc>
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    <lastmod>2023-06-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/987c460a-3d52-4085-9593-0dcd94a41d81/TestimonialPicTemplate.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/a299503e-626a-487c-8045-c04260c246f8/SamBolland.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/cc1b703f-9355-488f-97c5-166314a7f7bc/ArjunaReddy.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/25cb1918-dfca-4d78-9edd-981f9ee9444c/DanaBall.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/5ae83dca-c22a-4112-9409-6c7c189f1aff/Jordan_TestimonialPicTemplate.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/f75a5980-58dc-49a4-98e0-4396ed154df5/Andrew_TestimonialPicTemplate.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/d8e4e9c2-3718-41e1-b415-db9b7cee597f/Bridget_TestimonialPicTemplate.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://michaelsaintaubin.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2025-08-27</lastmod>
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      <image:title>Services</image:title>
      <image:caption>Cauliflower and Kale Soup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/23825c4e-5976-4414-b1f8-9ae85fdbe9e5/LabCentral_WebsiteRedesign.jpg</image:loc>
      <image:title>Services</image:title>
      <image:caption>Poached Eggs with Skillet Toast</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/69d4aa2b-cfdc-46a7-a6c2-8fbd7a214794/Presentation+Design+and+Storytelling</image:loc>
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      <image:caption>Charred Corn Salad with Creamy Lime Dressing</image:caption>
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    <loc>https://michaelsaintaubin.com/brand-strategy</loc>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>Brand Strategy - Indo xyz</image:title>
      <image:caption>INDOxzy, an Indonesian coffee company co-founded by the iconic entrepreneur and investor Snoop Dogg. • Brand Positioning &amp; Strategy • Brand Guidelines • Branded Content &amp; Storytelling • Web Design Watch Brand Launch Video</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1e8bddf8-f340-4b3e-a7fa-c4f5304fddec/LabCentral_BrandEvolutionGuide.jpg</image:loc>
      <image:title>Brand Strategy - Labcentral</image:title>
      <image:caption>At LabCentral, a flagship nonprofit supporting biotech and life science startups, I led a comprehensive brand evolution to clarify their mission, elevate their presence, and better connect with partners, investors, and resident companies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686086154289-M9JQZL8T6W1QR8O34NKG/Bee_800x800.jpg</image:loc>
      <image:title>Brand Strategy - Lifestyle Photoshoot</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686086847636-ZLUGWPU23WAI29YG4ULU/GoorinBros_BrandGuideline.jpg</image:loc>
      <image:title>Brand Strategy - Brand Architecture</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686088428953-ANFZ3Q1HQ571CHLDKZA2/GoorinBro_Floating_iPhone_Mockup.jpg</image:loc>
      <image:title>Brand Strategy - Mobile UX/UI Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686088478095-W3HIK0BTUSWKD4TY4CXZ/Tiger_800x800.jpg</image:loc>
      <image:title>Brand Strategy - Lifestyle Photoshoot</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685567680357-ZA3DVMKBEMOVBF0ZS75X/MTAC_NewspaperAd.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685568147373-0RL4P3UIFO0PJCATG8UT/LungStory_Mobile.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685569264557-ESK43IK76JZV1CFJL994/LungStory_ExplainerVideo_Square.jpg</image:loc>
      <image:title>Brand Strategy - LungStory Explainer Video</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685568727815-59P6KR74Z1IN98VPHMRI/SecondWind_TitleCard_Square.jpg</image:loc>
      <image:title>Brand Strategy - Second Wind: LungStory Branded Content Short Doc</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686177722827-KUT6CCCJEHY48WWL51G0/EM_Product_1.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686423942594-6W9BM3H1HNX779IWRJ0K/EnergyMuse_BookDesign.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686423975766-N82LMO4CO03TTXBBJ2PB/A74I3775.jpg_Clear%2BQuartz.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686782516078-7ILTY5LU30P9RCVU33AZ/EnergyMuse_BrandGuide.jpg</image:loc>
      <image:title>Brand Strategy - Energy Muse Brand Guideline</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/b85343c3-53f0-40a7-8ac8-e840216de393/LungStory_Mobile.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>I directed the campaign creative across web, digital ads, and patient education tools, designing a journey that balanced medical credibility with emotional resonance. The campaign achieved standout results in pilot markets, with an 18% ad conversion rate and 64% opt-in to research participation, demonstrating both audience relevance and platform usability. LungStory became a trusted resource for at-risk individuals while generating meaningful data for ongoing respiratory health research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/fc3fca02-4330-4b8b-8432-ac9d0d1559e9/GoorinBros_Portfolio_1.jpg</image:loc>
      <image:title>Brand Strategy - Goorin Bros.</image:title>
      <image:caption>A heritage hat brand launches an iconic new product and DTC e-comm site. • Brand Positioning &amp; Strategy • Brand Guidelines • Branded Content &amp; Storytelling • Web Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/7a131b2b-af7f-4b9f-86ff-7f83a84dba7a/GOSMILE_Branding_Mockup_Services.jpg</image:loc>
      <image:title>Brand Strategy - Go Smile</image:title>
      <image:caption>Reimagining a beauty brand for contemporary audience and market. • Brand Positioning &amp; Strategy • Brand Guidelines • Branded Content &amp; Storytelling • Packaging Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686090246475-Q7GI6CH5PX5QOKIZAR2B/GOSMILE_Branding_Mockup_3.jpg</image:loc>
      <image:title>Brand Strategy - Market Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686090336220-FRXZKJZLAP15W6OZMHJV/WhiteningGel_Packaging_Mockup_2.jpg</image:loc>
      <image:title>Brand Strategy - Go Smile Packaging Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686090407762-IL50G0MBGASG8T4IGPIC/Toothpaste_Packaging_Mockup_1.jpg</image:loc>
      <image:title>Brand Strategy - Go Smile Packaging Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686090436644-9HJXQE58P3FOI917PW81/GOSMILE_Branding_Mockup_2.jpg</image:loc>
      <image:title>Brand Strategy - Go Smile Visual Identity Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685572879930-1B7VASVDEQYN9T6PWZ8Z/LabCentral_2021ImpactReport.jpg</image:loc>
      <image:title>Brand Strategy - LabCentral 2021 Impact Report</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685572948599-3NA1124M418PCQF3TY9K/LabCentral_2022_ImpactReport.jpg</image:loc>
      <image:title>Brand Strategy - LabCentral 2022 Impact Report</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685644924602-TJAR0L84BOLKYHBLB9ER/LabCentral_WebsiteRedesign.jpg</image:loc>
      <image:title>Brand Strategy - LabCentral Website Redesign</image:title>
      <image:caption>New site launching Q3 of 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685663560343-9NSSYQN1IESCCXCTDWO0/LabCentral_BrandEvolutionGuide_Interior.jpg</image:loc>
      <image:title>Brand Strategy - LabCentral Brand Evolution Guide</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685032986918-CVHRMJ22DK60H74HLRBJ/INDOxyz_Packaging.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685032987047-C1D7J1P43XP3L1RCHJS1/INDOxyz_BrandedVideoContent.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685125555295-QXABX0UBKYBOQ2HORDPA/INDOxyz_BrandGuide_Square.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1685032987904-SQPU6BNNVSG9BPDEAY6V/INDOxyz_Merch.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/e85a27f7-e9b5-4558-83a5-c99eea5713bf/LabCentral_WebsiteRedesign_Mobile.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Through executive workshops and stakeholder interviews, we redefined the organization’s mission, vision, and values, and established a clear set of brand pillars that aligned with their expanding ecosystem and national influence. Beyond strategy, I oversaw the creative execution of the new brand across digital and print touchpoints. This included a full website redesign, updated visual identity, and a reimagining of their annual impact reports, ensuring every expression of the brand reflected LabCentral’s innovation, credibility, and leadership within the biotech landscape. The result was a more cohesive and confident brand experience that supported fundraising, recruitment, and external communications at scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/0d6f5887-d758-4c3b-859e-b96998713e32/LungStory_BrandStrategySHSH.jpg</image:loc>
      <image:title>Brand Strategy - Lungstory</image:title>
      <image:caption>For LungStory, a digital health initiative focused on undiagnosed respiratory disease, I led the end-to-end development of the brand and platform, from strategic positioning to creative execution. Collaborating closely with researchers, clinicians, and patient advocacy groups, I crafted a brand identity and messaging framework that translated clinical insight into a compassionate, consumer-facing experience. The goal was to raise awareness, increase early symptom recognition, and drive participation in a broader research initiative. Watch Explainer Video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/4cb55417-06cd-4ac7-b773-58c16f400a83/EnergyMuse_UX_UI_Mockup.jpg</image:loc>
      <image:title>Brand Strategy - Energy Muse</image:title>
      <image:caption>Rebranding a wellness and home goods company while modernizing the e-comm platform. • Brand Positioning &amp; Strategy • Brand Guidelines • Photography &amp; Video • Web Design • Book Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michaelsaintaubin.com/creative-direction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/24d89353-e467-4e7f-a681-7512325c0a9e/Catalogue_Mockup_2.jpg</image:loc>
      <image:title>Creative Direction - Samuel Hubbard</image:title>
      <image:caption>As Interim Creative Director for Samuel Hubbard, I stepped in during a leadership transition to guide the brand through a strategic refresh across print, digital, and retail channels. I led the creative vision for seasonal campaigns, redefined brand guidelines, and modernized the visual identity while preserving the brand’s heritage. My work spanned catalog design, UX/UI enhancements, CRM workflows, email marketing, and in-store merchandising, ensuring a cohesive customer experience across every touchpoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/d63534df-5aba-4252-9acc-360c3b97df27/Chubbies_Catalog.jpg</image:loc>
      <image:title>Creative Direction - Chubbies</image:title>
      <image:caption>• Catalogue Design • Product and Lifestyle Photography Direction • Retail Displays • Investor Deck Presentations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687196629299-SU38SIHWGGOWHTRTZFJC/Chubbies_InvestorDeck_iPhone.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686953369175-46SCWU0Q8HV6DFZS7ECP/RetailTower_B2B.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687197669725-LN62OGLGOFCVQZX2MTTZ/Chubbies_Catalog_Interior.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687199068393-EU27G34JANBTNL5V0B9X/Chubbies_InvestorDeck_iPad.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/73748fe5-7070-44d4-aa04-186672187c4a/Screenshot+2025-08-27+at+1.05.24%E2%80%AFPM.png</image:loc>
      <image:title>Creative Direction</image:title>
      <image:caption>My work included leading the Eko+ product launch, directing the CORE 500 anniversary campaign, and producing creative for seasonal initiatives targeting healthcare professionals. I oversaw photo and video production, redesigned digital content across email, web, and social, and refreshed the Eko+ logo to align with the brand’s evolving identity. Our integrated strategy led to improved CAC/LTV ratios, more agile content delivery, and high-profile wins like product placement on a Warner Bros. television show—further positioning Eko as a category leader in connected care.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686784002868-M2UEOXN8RSZQXJVJFDGB/SamHubbard_UX_UI_Mockup.jpg</image:loc>
      <image:title>Creative Direction - Samuel Hubbard UX/UI Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686784166747-QI7W827K3Q36M5J6NA55/SamHubbard_BrandGuide.jpg</image:loc>
      <image:title>Creative Direction - Samuel Hubbard Brand Guideline</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686784236722-ZBIGWE7CWFDSE471UY3W/SamuelHubbard_Email_Design.jpg</image:loc>
      <image:title>Creative Direction - Email Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1686785065595-K81VYTBHITDBT427ZH4O/LightBox_Store_Mockup.jpg</image:loc>
      <image:title>Creative Direction - Retail Display Mockup</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/11c3705e-440c-4f42-8cc2-c3d562fdb921/Tiger_Grey_v1.jpg</image:loc>
      <image:title>Creative Direction - Bucketfeet</image:title>
      <image:caption>• Creative Lead and Team Building • Art Direction • Video and Photography Direction • UX/UI Design • Advertising • Retail Store and Pop-Up-Shop Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1727209165397-ZD863GWNU1ZD5W264EJQ/Eko_UXUI_Mobile.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1727209165450-5TIJCTMZ0DMGFGACENXP/Eko_Photo_Creative.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1727209166322-X4PVTMP0HO8NCRB8F20Z/Eko_Product_Creative.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1727209166445-A7QULW6PL8PQ13N8W38W/Eko_UXUI_Laptop.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/d51be0ca-b855-4845-8075-1eaa0241cef6/Loft_Bedroom1_2.jpg</image:loc>
      <image:title>Creative Direction - Fernish</image:title>
      <image:caption>• Catalogue Design • Product and Lifestyle Photography Direction • UX/UI Design • Advertising • Investor Deck Presentations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/e727eeee-2565-4dc2-9aeb-6d9ba6020cfb/Eko_EmailDesign_Website.jpg</image:loc>
      <image:title>Creative Direction - Eko Health</image:title>
      <image:caption>As Fractional Creative Director for Eko Health, I led a full brand refresh and multi-channel campaign strategy to support the company’s next phase of growth in the medical technology space. I partnered closely with leadership across marketing, product, and sales to align creative priorities with business outcomes, using insights from NPS data and consumer reviews to inform messaging and design. I also introduced and implemented generative AI tools into the creative workflow, optimizing everything from asset creation to copy development. This improved production speed, elevated consistency, and expanded the team’s capacity without increasing headcount.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687199965829-3QMUXRWB6YRZO5GQF0SQ/Fernish_MockUp_iPhoneX.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687199993527-2FWMKSR2QGCY4KMTY9OS/Fernish_Branding_Mockup.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687200011759-BMF0Q5ZOW2EXGOTJ3JON/FERNISH_Branding_Mockup_4.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687200159426-DP3MMD1R2Z7UZT9WGU60/Fernish_MockUp_Laptop_1.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687208146697-RVAKNVJSQW4OMQVG1IDE/BF_NoLita_WindowDisplay6.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687208169321-2U6UPUHOF7O8CLYNNKDM/PROJECT_BOOTH_1.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687208624987-H5WR9QVRPBF48C995KHJ/JessyNite_GirlyThings_12.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687208624291-MWHX9BRCKARLP7TKMP6R/JoseMertz_GreyTiger_13.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687367721628-G5Z543QA5GIN285VKNEF/BoxStore_London.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687368014074-U7VU9YH19KLZMGNLUBS6/Group_1.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687368028313-XY0QCKZJUH3Z02OZD5UG/Penfold_Saba_4.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1687368967406-YMDBYON9TSBCNCVDC40U/Bucketfeet_Sketchbook.jpg</image:loc>
      <image:title>Creative Direction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michaelsaintaubin.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5033ab9784ae356b1c3ceac9/1483989851368-QYYOPW2E3EWUQYSZXSAR/MSA_HeadShot_Small.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michaelsaintaubin.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-09</lastmod>
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