Brand Positioning, Strategy, and Identity
I’m a brand architect. I build brands from the ground up or remodel the parts that have fallen out of fashion. Working with both emerging and legacy organizations I help brands clearly define and articulate their value propositions to customers.
Indo xyz
INDOxzy, an Indonesian coffee company co-founded by the iconic entrepreneur and investor Snoop Dogg.
• Brand Positioning & Strategy
• Brand Guidelines
• Branded Content & Storytelling
• Web Design
Lungstory
A respiratory health awareness and diagnostic support solution with national campaign roll out.
• Brand Positioning & Strategy
• National Campaign Development
• Branded Content & Storytelling
• Product & Web Design
Labcentral
A brand evolution program designed to define and articulate a non-profit in biotech and the life-sciences.
• Brand Positioning & Strategy
• Workshop and Team Engagement Sessions
• Impact Report Storytelling
• Enterprise Web Redesign
Goorin Bros.
A heritage hat brand launches an iconic new product and DTC e-comm site.
• Brand Positioning & Strategy
• Brand Guidelines
• Branded Content & Storytelling
• Web Design
Go Smile
Reimagining a beauty brand for contemporary audience and market.
• Brand Positioning & Strategy
• Brand Guidelines
• Branded Content & Storytelling
• Packaging Design
Energy Muse
Rebranding a wellness and home goods company while modernizing the e-comm platform.
• Brand Positioning & Strategy
• Brand Guidelines
• Photography & Video
• Web Design
• Book Design
