Michael Saint-Aubin
 

Brand Positioning, Strategy, and Identity

I help emerging and legacy organizations clearly define and articulate their value propositions to customers. 

  • Positioning: White Space Review A deep analysis of your product market fit with the intention of drawing lines between where your customers are and how you specifically, are the best solution for their needs.

  • Strategy: Market Mapping A thorough review of the market opportunities as well as the best options for finding, retaining, and expanding a best-customer base.

  • Identity: Personality and Perspective Creating a visual and verbal brand identity that captures and reflects your brand values, stands out from competitors, and attracts customers.

Past Clients: INDO.xyz, LungStory, GoSmile, EnergyMuse, Goorin Bros, LabCentral

 
 

Fractional and Interim Creative Director

Serving during periods of hiring or absence I help brands keep their creative teams moving smoothly while bringing new best-practices for delivering quality, scalable content. From Adobe CS to retail store design to directing video content I bring over twenty years of hands-on experience bringing brands to life through award winning creative.

  • C-Suite Marketing Alignment: I begin all projects by aligning creative needs, priorities, resources, and budgets with senior leaders.

  • Design and Content Creation: Creative asset review, scoping, production and delivery. From photography to UX/UI I can jump into all design lead and management roles to help teams lift off or stay on track to execute goals.

  • Creative Resource Procurement: Utilize my deep bench of vetted and experienced creatives from photographers and videographers to copywriters and illustrators.

Past Clients: Samuel Hubbard, Chubbies, Fernish, Joymode, HowToons

Presentation Storytelling and Design

I don’t just design investor decks, I help sell your story. I specialize in helping founders communicate their businesses and ideas in concise, dynamic, and compelling presentations. Decks I’ve designed have been utilized to raise over $150M in Seed, A, B, and C rounds of funding. Additionally, I serve as a mentor for incubator MATTER Health where I conduct workshops for entrepreneurs on how to craft great presentations that will secure investment.

  • Brand and Product Download: I start off by working with founders to deep dive into there product, brand, background, and investor audience to understand every facet of their pitch.

  • Narrative Outline: Next we’ll develop the story you want to tell and sell to potential investors by crafting the foundational narrative arc of the presentation.

  • Content Outline: From here we’ll block out what content will go onto each slide before finalizing the overall structure.

  • Design and Delivery: Either using existing assets or creating original graphics I’ll craft your deck into a sleek and sophisticated presentation that will keep investors engaged and interested.

Past Clients: Squeez, Metre.AI, The Village Ledger, Chubbies, MATTER Health, Fernish