Michael Saint-Aubin
 

Brand Positioning, Strategy, and Identity

I help emerging ventures and established organizations clarify their market position and express their value through strategic brand development, creative leadership, and GenAI-enhanced workflows. My process includes: 

  • Conducting stakeholder interviews and market analysis to identify whitespace, align internal perspectives, and define differentiated positioning.

  • Mapping customer acquisition and retention strategies to uncover scalable growth opportunities and sharpen go-to-market focus.

  • Developing brand architecture and messaging frameworks that communicate complex ideas with clarity, consistency, and emotional relevance.

  • Creating integrated visual and verbal identity systems that reflect brand values, differentiate in crowded markets, and scale across platforms.

  • Implementing GenAI tools and creative automation to accelerate content development, improve design operations, and reduce production friction.

  • Leading cross-functional collaboration across marketing, product, and executive teams to ensure brand strategy drives measurable business outcomes.

Past Clients: Captive Resources, Eko Health, LungStory, LabCentral, Empowered Buildings, Publica, Hilo, and SalesForce

 
 

Brand and Creative Director

I step in as a fractional or interim creative director to keep momentum strong during periods of transition—whether due to hiring gaps, rapid growth, or evolving business priorities. I bring over 20 years of experience guiding brand and marketing teams through creative delivery, operational clarity, and high-impact execution. From UX/UI and campaign creative to brand systems and GenAI integration, I help teams move faster, smarter, and with greater alignment.

  • Executive Alignment and Prioritization I partner with senior leadership to clarify creative needs, allocate resources, and align execution with broader marketing and business goals.

  • Creative Direction and Content Oversight I lead end-to-end creative execution across brand, product, and campaign work—including asset scoping, UX/UI, content strategy, and performance-driven design.

  • GenAI Integration and Workflow Optimization I implement generative AI tools to streamline content development, increase creative velocity, and reduce operational friction—without compromising brand quality.

  • Team Leadership and Resource Management I activate and manage cross-functional teams, drawing from a trusted bench of designers, writers, developers, and production partners to scale output efficiently and effectively.

Past Clients: Eko Health Samuel Hubbard, Chubbies, Fernish, Joymode, HowToons

Sales Enablement and Presentation Design

I don’t just design investor decks, I help sell your story. I specialize in helping founders communicate their businesses and ideas in concise, dynamic, and compelling presentations. Decks I’ve designed have been utilized to raise over $150M in Seed, A, B, and C rounds of funding. Additionally, I serve as a mentor for incubator MATTER Health where I conduct workshops for entrepreneurs on how to craft great presentations that will secure investment.

  • Brand and Product Download: I start off by working with founders to deep dive into there product, brand, background, and investor audience to understand every facet of their pitch.

  • Narrative Outline: Next we’ll develop the story you want to tell and sell to potential investors by crafting the foundational narrative arc of the presentation.

  • Content Outline: From here we’ll block out what content will go onto each slide before finalizing the overall structure.

  • Design and Delivery: Either using existing assets or creating original graphics I’ll craft your deck into a sleek and sophisticated presentation that will keep investors engaged and interested.

Past Clients: Squeez, Metre.AI, The Village Ledger, Chubbies, MATTER Health, Fernish